After two episodes, I lost interest in everything but Hourou Musuko ("Wandering Son").
Now, however, after 3-5 episodes, things have shaken out and I think that yes, Hourou Musuko is the best of the season, but Madoka Magica is an excellent show, too. And there are several other enjoyable offerings, as well. (click images to enlarge)
Hourou Musuko -- Best show of the season by far, for my taste. Subtle emotional tapestry of the lives of two middle-school students: a boy who wants to be a girl and a girl who wants to be a boy. The thirteen-year-old lead seiyuu is doing a great job, as is seiyuu veteran Nanri Yuka as a girl with a long-standing crush on him.